CAIRO - In its global war on hunger, a leading international Muslim relief group is championing a new Ramadan campaign in Bradford to encourage Muslims and the wider public to support its life-saving work in Syria and other areas of conflict.
We're declaring war on hunger this Ramadan, Jehangir Malik, Islamic Relief's UK director, told Asian Image newspaper on Monday, July 1.
When we look beyond the war on terror and the politics of the Syrian conflict we see ordinary people who are suffering in the most extraordinary ways.
We're working in some of the most dangerous countries in the world and getting aid through to some of the world's most vulnerable and malnourished people.
The new campaign, War On Hunger, has been launched by the international Islamic charity Islamic Relief.
The charity would torur different UK cities to collect donations and zakat from the Muslim community and the wider public to fight hunger.
Reaching Bradford before Ramadan, Poet Boonaa Mohammed joined Muslim communities from Bradford for the Zakat of the Righteous Tour.
The campaign includes eye-catching It's war' billboards, newspaper and online advertising and television and cinema adverts.
All the money raised from Bradford would be sent to war-ravaged Syria.
Britain is home to a sizable Muslim minority of nearly 2.7 million.
The new campaign aims to support long-term aid through supporting agriculture and water systems, schools, health care and education projects.
It's wonderful to see all our volunteers coming together to let the people of Syria know that their brothers and sisters in the Bradford area have not forgotten them and that we are doing what we can in this holy month of Ramadan, North East co-ordinator Mohammed Atique said
Ramadan is the holiest month in Islamic calendar.
According to astronomical calculations, the holy fasting month of Ramadan will start on Tuesday, July 9.
In Ramadan, adult Muslims, save the sick and those traveling, abstain from food, drink, smoking and sex between dawn and sunset.
Muslims dedicate their time during the holy month to be closer to Allah through prayers, self-restraint and good deeds.
The majority of Muslims prefer to pay Zakah for the poor and needy during the month.
During the holy month, Muslims give up to £100 million to charity as they think about those less fortunate than themselves; including the hungry.
Islamic Relief receives around a third of its annual income during Ramadan and has been campaigning on hunger this year as a member of the Enough Food for Everyone IF Campaign.