CAIRO - An American ice cream maker has plunged into hot waters after making a racist reply to a question by a Muslim customer about whether the company's product contains pork.
It was wrong. I screwed up, Matt Schaeffer, president of Wilcoxson's Livingston Ice Cream, was quoted as saying by NBC News.
I don't want to be the one who took down a 100-year old company because I made a stupid comment. If necessary, I will resign.
The row started after a Muslim customer asked about the company's cookies and cream-flavored ice cream containing gelatin.
Does it contain pork? I am a Muslim and love your ice cream and when I read it today I was shocked, the customer wrote on Wilcoxson's Facebook page.
I look forward to you writing me back. Thank you. If possible, if it does have pork gelatin please tell me what flavors do so I can avoid them thanks again.
Relying to the question, Schaeffer wrote We don't deliver outside of Montana, certainly not Pakistan.
The Muslim customer replied that the comment was rude for assuming he lived in Pakistan.
What are u talking about!!??? I think. ur comment is rude to assume I live in Pakistan, the customer wrote.
Just because of your ignorance, I won't buy your ice cream and definitely won't recommend it.
Justifying his comment, Schaeffer argued that he was tired and did not see the customer's address.
There was a map on his Facebook page with a map of Pakistan, with a balloon in the center, Schaeffer said.
I presumed he was sending this from Pakistan.
Muslims do not eat pork and consider pigs and their meat filthy and unhealthy to eat.
Islam considers pigs unclean because they are omnivorous, not discerning between meat or vegetation in their natural dietary habits unlike cows and sheep for instance, which eat only plants.
The racist comment has spurred calls for boycotting the company's products.
Alisa Prigge, of Denver, who said she and her husband are friends of the Wyoming man who asked about the gelatin, sent a letter to Wilcoxson's calling for a boycott to stand up to racism, ignorance and intolerance.
The company's Facebook page was also flooded with angry comments, forcing Schaeffer to take it down.
There were cuss words. It was just bad, so I just took (the Facebook page) down, Schaeffer told The Daily Mail.
Angry comments also poured in on the company's Yelp review page.
People of all religions and backgrounds love to eat ice cream -- but people of all religions and background don't support Wilcoxson's asinine bigotry and discrimination, one user said.
Wilcoxson's is a horrible company run by hateful people.
There you have it. Nothing bogus here, another Yelp reviewer said.
Just a plain racist islamaphobic establishment. Definitely wouldn't get anything from here.
Shaeffer said he is sorry for what happened.
It was never intended to offend, he insisted.I was wrong. I should have just answered the question.