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Emirates Islamic Bank partners with RTA to launch credit card with special city transport features

Published: 20/11/2012 05:26:23 PM GMT
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The new Emirates Islamic Bank RTA Credit card combines the features and benefits of a credit card and the proprietary Nol transit ap (more)

The new Emirates Islamic Bank RTA Credit card combines the features and benefits of a credit card and the proprietary Nol transit application, used for making payments on the RTA transit network and at parking meters. The unique product, which is fully Sharia-compliant, is the result of technical integration and careful planning in choosing meaningful benefits that provide customers with added value.

Customers signing up for the new card will be able to use it both as a credit card and a Nol card for making payments on the RTA transit network and at parking meters.

An Auto Top Up feature enables cardholders to automatically top up their Nol and Salik accounts from the linked credit card account, ensuring ease of travel through all RTA-related transit points.

Other benefits include the opportunity to earn rewards points on all purchase transactions on the card, with five times the value of rewards being offered on Auto Top Up. Customers can redeem the rewards points against Nol and Salik top up, in addition to being eligible for the Bon Appétit programme, which provides discounts at over 100 restaurants. As a special launch offer, card holders will also get free parking and free metro rides every Sunday till the end of the year.

"At Emirates Islamic Bank , we continually review our product range to ensure there are enough variants and options of cards available to customers, so that we can offer them the widest possible range of financial solutions," said Faisal Aqil, Deputy Chief Executive Officer, Consumer and Wealth Management, Emirates Islamic Bank . "This multi-functional co-branded credit card has been specially designed to make travelling more rewarding for regular users of Dubai's public transport systems as well as Nol card and Salik users, while offering the standard benefits of a Sharia-compliant credit card."

Commenting on the launch of the new card, Mohammed Al Mudharreb, Director of the Unified Automated Fare Collection Department, RTA, said: "We are pleased to partner with Emirates Islamic Bank , to develop an innovative product that will increase the range and breadth of customers we serve. We are confident that the innovative product, which comes with a considerable level of security, and is fully Sharia- compliant, will appeal to a wide section of Dubai's population, who are regular commuters on the RTA Transport network."

The new Emirates Islamic Bank credit card is expected to make a significant difference to residents as well as people who commute to Dubai for work, as it will offer increased convenience and rewards through one card to meet their daily commuting and spending needs.

EIB offers a comprehensive combination of products and services for Retail, Corporate and Investment banking. On the retail side, the bank has an array of products, such as Credit Cards; Manzili&Bina'a Home Finance, Intaleq Car Finance, Ethmar priority banking, Al Reem ladies banking, Emtalik personal finance, SME business.

Emirates Islamic Bank is also very active on the Corporate Banking level, seeking exceptional investment opportunities in the local as well as the regional market.

To ensure the proximity to our customers, EIB has expanded its network to reach 34 branches as well as more than 100 ATM's throughout the UAE. And to provide customers with the friendliest banking solutions, the bank has developed a wide range of Alternate Banking Channels such as Mobile Banking Service, Internet & Phone banking. With EIB alternate banking channels, customers will be able to perform a wide range of transactions at anytime and from anywhere.

EIB has received numerous accolades such as the prestigious Sheikh Mohamed Bin Rashed Business Award and Ethos Award for best Islamic bank for Customer Service in the UAE, also our Manzili Home Finance product was credited as the Best Islamic Home Finance Product from CPI financial. These awards signify the high level of customer satisfaction as well as display the bank's good practices within their banking methods. For further information, please visit:

For further information, please contact:Hassan Al KhuwaildiCommunications, Group Marketing, Emirates NBDTel: 971 4 6093459; Mob: 971 50 7454454Email: HassanAl@emiratesnbd.comSudha Chandran/ Hiba MoussaASDA'A Burson-Marsteller, Dubai, UAETel: 971-4-4507600, Fax: 971-4-4358040Email:

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