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Europe Hosts First Halal Tourism Confab

Published: 24/06/2014 03:47:23 PM GMT
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ANDALUCÍA – In a bid to get a larger share of the thriving industry, Europe will host the first-ever halal tourism conference next September to showcase the lates...(more)

ANDALUCÍA – In a bid to get a larger share of the thriving industry, Europe will host the first-ever halal tourism conference next September to showcase the latest trends and marketing strategies for tapping into the halal niche market.

“This is a groundbreaking event for halal tourism which is directly reacting to current market trends and addressing the needs of the industry,” Tasneem Mahmood, co-founder of the Halal Tourism Conference, said in a statement cited by Zawya on Monday, June 23.

“It is the first time such a global event is being staged looking at halal tourism in detail.”

Held on 22-23 September in Spain's Andalucía, the Halal Tourism Conference aims to provide halal investors with market intelligence, industry forecasts and trends to understand how to market the lucrative Muslim industry.

With five key themes, the conference will focus on understanding halal tourism, offering statistics, economics and the potentials of halal tourism, Muslim tourists and consumer needs.

It will also tackle the mechanism of attracting halal tourism, developing strategies and the future for halal tourism in the mainstream market.

The booming halal industry is expected to grow from about $1 trillion in 2012 into a $1.6 trillion industry by 2018, according to DinarStandard, a research firm specializing in Muslim markets.

“Every country and business needs to look at Halal tourism because it is growing so rapidly and the Muslim consumer is increasing spend on leisure holidays,” Mahmood stated.

“It provides a great opportunity for every part of the travel sector.”

The two-day conference will be followed by a day tour in Andalucía.

“On the close of the conference the 24th – 25th will bring a two day tour of the breath taking sites and heritage of Andalucia,” the Halal Tourism Conference   wrote in statement obtained by

“The tour is open to all Tour Package attendees.”


The first European halal conference aims to attract business delegates from across the world, drawing new investors to the fastest growing market sector.

“ Our research has shown there are so many countries and travel operators who can benefit from halal tourism but are currently missing out,” Mahmood said.

“This conference will show the opportunities that are present and show you exactly how to grab them .”

The conference targets a wide audience from tourism boards, tour agencies, tour operators, restaurants, media, hotels, airlines and suppliers to the travel sector.

“ It will be an excellent knowledge forum and an ideal platform for exchange of experience between experts in the industry and countries who are actively engaged in halal tourism,” she said.

“This conference will also be a great way to network with leisure and travel businesses from around the world to develop new partnerships.”

Along with discussions and workshops, the conference will feature seminars from industry experts, workshops, networking sessions and an exhibition about the booming halal industry.

The concept of halal, -- meaning permissible in Arabic -- has traditionally been applied to food .

Muslims should only eat meat from livestock slaughtered by a sharp knife from their necks, and the name of Allah, the Arabic word for God, must be mentioned .

Now other goods and services can also be certified as halal, including cosmetics, clothing, pharmaceuticals and financial services.

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