The Muslim organisation behind the provocative "Jesus is a Prophet of Islam" billboards in Australia will begin screening a TV commercial espousing Islamic values.
The commercial, believed to be the first to promote Islam on Australian national television, features several excerpts from the Qur'an to show that Muslims share similar values to Christians.
The commercial will begin screening in Sydney from Friday on Channel 7 and Channel 9 during Sunrise and Today and mid-afternoon news bulletins.
The commercial is the brainchild of MyPeace, the same organisation that erected the billboards across Sydney. Founder Diaa Mohamed said the commercial was aimed at addressing misconceptions about Islam.
"We thought it best to, for lack of a better term, hijack Islam back and show you what Islam is really about," Mr Mohamed said.
The ad show Muslims relating positively with the broader Australian society, with quotes from the Qur'an and Prophet Muhammad (pbuh) highlighting good moral values. The opening scene is that of a Muslim lifeguard at an Australian beach saving a small child's life.
Henry Budd, "Muslims from MyPeace put message on breakfast TV during Sunrise and The Today Show" The Daily telegraph October 23, 2011
"Message on breakfast TV" World News Network October 23, 2011
Reproduced with permission from Islam Today